Marbella Property Market Update: Key Trends and Insights Mid-2025

As we reach the halfway point of 2025, Marbella’s luxury property market continues to perform with confidence and consistency. While many global markets face uncertainty, the demand for high-quality homes on the Costa del Sol remains strong — especially in Marbella’s most sought-after areas.

At Niven Homes, we’ve been at the forefront of this evolving landscape, delivering premium renovations and full-service development projects that meet the expectations of today’s discerning buyers. Below, we take a closer look at the current market trends, buyer insights, and what to expect in the second half of the year.

Strong Start to 2025: Price Growth and Sustained Demand

The Marbella property market opened 2025 with continued growth in both transaction volume and price per square metre.

• Average asking prices now sit at €4,812/m², with top-tier homes in Puente Romano, Sierra Blanca, and the Golden Mile exceeding €30,000/m².
• Sales are being driven by a limited supply of quality stock, as well as a surge in demand for turnkey properties.

At Niven Homes, we specialise in transforming underperforming properties into high-end, design-led residences that command strong resale value and rental performance.

New Buyer Profiles: A Global and Younger Audience

There’s been a notable shift in buyer demographics during the first half of 2025:

• Increased interest from American and Middle Eastern buyers, attracted by Marbella’s lifestyle, climate, and improved global connectivity.
• A younger, entrepreneurial clientele is now relocating or investing, looking for fully renovated homes with luxury amenities and home office spaces.

We support overseas clients every step of the way — from property sourcing and renovation to furnishing, legal guidance, and rental management — offering a seamless, end-to-end investment experience.

Planning Changes Open New Investment Potential

The rollout of Marbella’s new General Municipal Plan (PGOM) is one of the biggest developments this year:

• Over 13 million square metres of land will now be reclassified for urban development.
• This includes parts of Benahavís, El Madroñal, and Nueva Andalucía, unlocking potential for new residential projects.
• However, demand still far outweighs supply — especially for finished, luxury homes in prime areas.

We’re already working with clients to take advantage of this shift — delivering high-spec renovations and advising on plots or properties with the strongest long-term potential.

Short-Term Rental Demand Remains Strong

Rental yields have remained healthy in 2025, especially for properties in premium locations:

• Yields between 3–5.5% are common for modernised villas and apartments.
• Marbella continues to attract luxury travellers, digital nomads, and second-home owners, with strong bookings throughout spring and summer.

Our property management and rental team handle everything from listings, photography, and dynamic pricing to guest vetting, cleaning, and maintenance — helping clients maximise their returns with minimal stress.

Looking Ahead: What’s in Store for Late 2025

The second half of the year looks equally promising:

• Price increases of 5–10% are forecasted in key resale areas, with new build projects also expected to command strong premiums.
• Marbella’s global reputation continues to grow, supported by new luxury developments, branded residences, and improved infrastructure.

Whether you’re looking to sell, buy, renovate, or invest — Niven Homes provides the insight and execution to help you make the right move.

Thinking of Buying or Investing in Marbella?

At Niven Homes, we combine expert market knowledge, in-house design and construction, and a proven track record in luxury property to help our clients unlock the best opportunities on the coast.

If you’re ready to take the next step — whether for lifestyle or investment — get in touch today to arrange a consultation or explore our latest projects.